What I really did for Perry Marshall

I met Perry Marshall for the first time at his Rainmaker Alchemist Seminar in Chicago.

What an incredible weekend.

It was unlike any other seminar I had ever been to. Rather than rushing the speakers offstage when they finished their piece, they actually hung around with us. Even Perry! The whole thing had the feeling of a backyard barbeque at Perry’s house.

I was already a great fan and admirer of his and was happy just to chat with him for five minutes.

When I introduced myself, I said, “I’m a former engineer, like you, and now I build highly interactive, database-driven websites.”

“REEEAL-ly … !?”, he exclaimed — seeming quite pleased and surprised at what I did. I figured even guys like him don’t meet guys like me every day. It is pretty weird to go from a back-room engineer to “web guy” and entrepreneur.

It turns out that wasn’t the reason for his response. He had a project in mind. I got an email from his assistant soon after, saying Perry wanted to talk to me.

That call was when I first heard about what would soon become 8020curve.com.

What he had was brilliant. But it couldn’t be given to the public because no one would get it.

In a word, what I gave him was: clarity.

Seeing past the murk to the bare essence of what he was trying to accomplish. Of course, I also had the programming chops to get the job done. But without clarity at the front end, all the programming chops in the world would be worthless.

Clarity of vision is a gift which I have learned to cherish.

I have always been able to see past the complexity – or through the complexity – and get to the simplicity which lies on the other side of it. That’s where I maintain my focus.

Sometimes complexity is necessary in order to produce the simple, elegant result desired.

The Eiffel Tower, for example, is built of thousands of steel members that support the massive structure. Yet its appearance is that of beautiful and simple curves.

The cars we drive today start at the push of a button — with the keys still in our pockets! Cruise control and automatic parking. How many transistors are inside the computers that make these things possible?

Steve Jobs was brilliant at this. Wonderful complex devices like the Mac, or the iPhone. The complexity is there inside, but he was able to look past it with clarity to the simple task he was trying to accomplish — the problem he was trying to solve — the itch he was trying to scratch.

Very often, even the most gifted are not able to see it. Brilliant people blindly fight through the murk and the mire of what they are trying to accomplish.

They long for that miraculous point of clarity.

The point at which you can simply look back and see the exactly how to get from where you are to where you want to be. With clarity, the path is clear, the steps become obvious.

The complexity that is necessary can be mapped out, documented, broken into pieces. Those pieces can be formed into task lists — action items — things you can actually do!

With clarity, life gets exciting. Because you can see what you are trying to accomplish and also the path that will get you there.

Is clarity something you need in your life? In your business? For that project you can’t seem to get started (or get finished)?

Have you have ever wished you could carry some clarity in your back pocket? So that you have ready access to it when you really need it?

This is what I offer you today.

It is the most valuable thing I provided Perry in his project, and I am making it available to you, so you can have it when you need it: consulting time with me, The Numbers Coach.

If within the first 15 minutes of that hour, you feel you are not getting your money’s worth, just say so and you will receive a full refund. I’m that confident that you will get what you paid for. So take a chance on me and I’ll assume 100% of the risk.

With my guarantee, you have nothing to lose.

What have you to gain? The most valuable thing I provided Perry Marshall:


Watch this: Perry Marshall’s Secret Weapon: 8020curve.com (replay)